With a team of in-house experts culled from many different specializations, we have the experience and knowledge needed to improve the performance of your website. Combine that level of expertise with our own suite of proprietary tools, techniques and processes, and you have all the ingredients necessary for success today. A wide breadth of SEO services are offered for both marketers seeking a partner to launch or support the whole non-paid search channel and search marketing specialists seeking additional support for specific portions of an established SEO initiative.
Challenge
Avoid over-targeting existing visitors.
Solution
A dynamic digital media creative suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. Introduce a contextual campaign to increase reach by showing prospective audiences the current, most popular tour. Apply daily and lifetime frequency caps to each user to prevent over exposure.
Results
Achieved a Click Through Rate of 0.09% generating a number of new sales. In the campaign’s first full month of activity the Cost Per Action was reduced by 20%, beating the client’s target. February 2013 saw post-click revenue – generated by both dynamic retargeting and the prospecting campaign – produce a Return on Investment of 272%.
0.09% CTR
20% less CPA
272% ROI
From the client
These guys has built such a strong relationship with our organization that we consider them an extension of our I.T. department. We know that service is just a phone call or e-mail away and that we will receive the same level of they always makes us feel like we're their #1 customer.
