Our services are driven by our in-depth understanding of clients marketing objectives, backed by over 15 years of experience, and our proprietary tools. MSST Tech is unique as an SEO company in the capacity of being able to audit, craft strategy, execute SEO campaigns, and provide transparent reporting, all in house and tailored for your business objectives.
Challenge
Avoid over-targeting existing visitors.
Solution
A dynamic digital media creative suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. Introduce a contextual campaign to increase reach by showing prospective audiences the current, most popular tour. Apply daily and lifetime frequency caps to each user to prevent over exposure.
Results
Achieved a Click Through Rate of 0.09% generating a number of new sales. In the campaign’s first full month of activity the Cost Per Action was reduced by 20%, beating the client’s target. February 2013 saw post-click revenue – generated by both dynamic retargeting and the prospecting campaign – produce a Return on Investment of 272%.
0.09% CTR
20% less CPA
272% ROI
